Custom typography — since 2018

Type that makes brands impossible to ignore.

I draw typography by hand. No fonts. No templates. Just your name, turned into art that nobody else can use.

Type-sys / 52.0 — booking now Champaign, IL — --:--
Seen on a Times Square billboard100+ typographies drawnDrawn by hand, never typedNo fonts, no templatesYou own it foreverFirst look in 7 daysOne person, start to finishMusic · Apparel · Motorsport

Every typography here was drawn by hand.

No fonts. No templates. Pick a name to see the typography and the backup version that comes with it.

Björk alternate cut Alternate cut

Björk

Concept · Music

DrawnTwo cuts, primary / alternate
DeliveredVector, web, print
Turnaround3 weeks
Start a typography like this

See all the work

One typography. Three ways to buy it.

Each one starts with typography drawn by hand. The only question is how much work it has to do.

Custom Typography

You have the rest figured out. You just need the typography to be right.

Custom Typography$1,500$750 down to book

  • Two hand-drawn ideas to pick from
  • Three to five rounds of changes
  • One finished typography, ready to use
  • Any file format you need
  • You own it. No fees, ever again.
Start with Custom Typography

Mark & System

You are launching soon. The typography has to look right everywhere at once.

Mark & System$3,500$1,750 down to book

  • Everything in Custom Typography
  • A short mark for tiny spaces
  • Your colors and a font that fits
  • Profile pictures, banners and story frames
  • A short guide so your team uses it right
Start with Mark & System

Full Identity

You sell real things. The typography has to work on all of them.

Full Identity$8,000$4,000 down to book

  • Everything in Mark & System
  • A full Shopify store, built and ready to sell
  • Art for clothing and packaging
  • Ads and art for your launch
  • Mockups so you can sell it early
  • You talk to me the whole time
Start with Full Identity

Don't like them? You get every dollar back.

The scary part is paying real money and hating what you get. So half goes down to book your slot, and I draw two ideas within seven days. If neither one feels right, say so and I send all of it back. You keep nothing, I keep nothing, we both walk.

Book my slot

  • DepositHalf up front to book the slot. The rest when the files land. I invoice you, so there is nothing to pay on this page.
  • TimeTwo ideas in seven days. The finished typography in three to five weeks.
  • EffortYou send some examples and a due date. I do the rest, right down to the files your printer needs.
  • OwnershipThe typography is yours. No yearly fees. No rules about who can use it.
  • RevisionsOnce you pick an idea, you get three to five rounds of changes to get it right.

How a typography gets made.

Four steps. You only have to show up for two of them.

01

Brief

A quick call or a form. What you sell, who buys it, and what you hate. Half down books the slot.

02

Drawing

I draw two ideas by hand. You see them on real things, not as rough sketches.

03

Refinement

You pick one. I fix the spacing and shapes until it looks sharp at any size.

04

Handoff

You get every file you need in one folder. It never expires.

Questions people ask.

Why not just use a font?

Because the store next door can buy the same font. Fonts are rented and shared. Thousands of brands use the exact same letters. Drawn typography only fits your name. The spacing and the shapes are built for your word and no one else's.

What do I get at the end?

One folder with every file you need. Files for your website. Files for printing. Files for shirts and stickers. The bigger packages also add a short guide and a social media kit.

What does it cost?

Custom typography is $1,500. Typography plus a full brand look is $3,500. The full package, which includes a Shopify store built for you, is $8,000. That is the whole price. No hourly billing. No surprise charges.

Do I have to pay before you start?

Half, yes. That books your spot on my calendar and it is what stops me holding time for jobs that never happen. I send an invoice once we agree on the work, so there is nothing to pay on this website. The other half is due when the finished files land. If neither of the two ideas is right, tell me within seven days of seeing them and I send the whole deposit back.

Do I really own it?

Yes. It is yours once you pay the last bill. You can trademark it. I will ask to show it in my portfolio, and you can say no.

What if I need it fast?

Rush jobs cost extra. Tell me your date and I will give you a straight yes or no. I would rather say no than miss it.

Can you fix my old logo instead?

Often, yes. Redrawing keeps what people already know while fixing what looks sloppy. Send me what you have and I'll tell you if it's worth saving.

Taking a few jobs each month

Your name, drawn by hand.

Send your brand name, your due date, and a few examples you like. I'll send one price back. Half down books your slot, and you see two ideas within a week.